Imagine trying to sell someone a hammer by just listing its features. You might say it has a wooden handle and a metal head, but that doesn’t really get them excited.

Now, imagine showing them how that hammer can help them build a beautiful treehouse for their kids. That’s a whole different story, right?

That’s the big idea Nick Saraev shares in his video: instead of just selling “workflows,” which are like the hammer’s features, you need to sell the amazing “story” or “transformation” that your workflows create. This is crucial for anyone building AI tools or services right now.

The market is changing fast, and old ways of selling just won’t cut it anymore. People aren’t looking for complex step-by-step processes; they want clear solutions to their problems and a peek at their exciting future.

Selling the Dream, Not the Steps

Many businesses today focus on explaining how their AI tool works, step by step. They talk about “inputs,” “outputs,” and complicated “integrations.”

But Nick points out that most customers don’t care about the behind-the-scenes magic. They care about what your AI tool helps them achieve.

Rather than saying, “We integrate with twelve CRMs,” try saying, “Imagine getting back five hours a week you usually spend on data entry.” One sounds like work, the other sounds like a vacation!

Think about what your customers truly desire and paint a picture of them reaching that desire. This is about selling the adventure, not just the map.

From Features to Feelings

Consider the difference between a “feature” and an “outcome.” A feature might be a new button on a screen.

An outcome is what happens emotionally or practically when someone clicks that button.

Are they saving time, feeling less stressed, or making more money? Those are the feelings you want to connect with.

This is where “story selling” comes into play. It’s about showing someone what their life or business will look like after they use your solution.

What This Means for You

• Focus on the End Result: When talking about your product, start with the benefit, not the tool.
• Use Simple Language: Avoid confusing tech jargon. Speak in everyday terms that anyone can understand.
• Show, Don’t Just Tell: Instead of listing features, describe the positive changes your solution brings.
• Build a Bridge: Connect your AI product directly to your customer’s biggest problems and show how it makes those problems disappear.

This approach isn’t just about making your marketing sound nicer; it’s about making it more effective. People buy solutions, not just tools.

The Power of “Before and After”

Think about weight loss commercials. They don’t just talk about the treadmill’s motor size. They show someone before they started, feeling tired and unhappy, and then someone after, looking energetic and confident.

That “before and after” picture is incredibly powerful. Your AI solutions can offer similar dramatic transformations.

Clearly explain the painful “before” state your customer is in now. Then, paint a vivid picture of the exciting “after” state they will reach with your help.

Avoiding Common Pitfalls

It’s easy to get caught up in the technical details of AI, especially when you’re building something amazing.

But always remember to step back and view your product from the customer’s eyes. Would they understand all the technical terms?

More importantly, do they immediately grasp how your product will make their life better? If not, simplify your message.

A Shift in Mindset

The core message here is a shift from being a “workflow vendor” to a “transformation partner.” You’re not just selling a tool; you’re selling a better future.

This mindset will not only help you sell more effectively but also build stronger connections with your customers. They’ll see you as someone who truly understands their needs and can guide them to a brighter tomorrow.

➤ To dive deeper into this game-changing approach and boost your understanding, make sure to watch the full video by Nick Saraev: “Stop Selling Workflows, This Will Make You More Money.”

For more insights and to learn directly from Nick on building successful AI businesses, visit AI Maker School. 👈

Are you ready to stop selling boring steps and start selling exciting stories? The window of opportunity to stand out in the AI market is wide open, but it won’t stay that way forever.

Now is the time to change how you talk about your AI solutions and unlock their true earning potential!